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Services marketing : text & cases /

Nargundkar, Rajendra.

Services marketing : text & cases / - 2nd ed. - New Delhi : Tata McGraw-Hill, c2006. - xx, 451 pages : Illustrations (some color) ;

Includes index.

ISBN: 0070616310 9780070616318

Subjects--Topical Terms:
Service industries - India
Service industries - India - marketing - case studies.
Service industries - marketing.
Marketing.

LC Class. No.: HF 5415.122 / NAR

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