Strategic marketing /
Cravens, David W.
Strategic marketing / - 8th ed. - Boston, Mass. : McGraw-Hill, c2006. - xvii, 726 pages : Illustrations ; - McGraw-Hill series in marketing, .
Various multi-media instructional materials are available to supplement the text.
Includes index.
0072966343 (alk. paper)
Marketing - decision making.
Marketing - management.
Marketing – management, case studies.
HF5415.135 / CRA
Strategic marketing / - 8th ed. - Boston, Mass. : McGraw-Hill, c2006. - xvii, 726 pages : Illustrations ; - McGraw-Hill series in marketing, .
Various multi-media instructional materials are available to supplement the text.
Includes index.
0072966343 (alk. paper)
Marketing - decision making.
Marketing - management.
Marketing – management, case studies.
HF5415.135 / CRA