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Internal marketing : tools and concepts for customer-focused management /

Ahmed, Pervaiz K.

Internal marketing : tools and concepts for customer-focused management / - Oxford (UK) ; Woburn (MA) : Butterworth-Heinemann, c2002. - x, 299 pages : Illustrations ; - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series Marketing / Butterworth-Heinemann .

Includes index.

ISBN: 0750648384 9780750648387

Subjects--Topical Terms:
Marketing - management.
Marketing.
Organizational effectiveness.
Relationship marketing.
Customer relations.
Organizational effectiveness - case studies.

LC Class. No.: HF 5415.13 / AHM

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