Marketing management : a strategic decision-making approach /
Mullins, John W.
Marketing management : a strategic decision-making approach / - 8th ed. - New York : McGraw-Hill, c2013. - xxi, 547 pages. : Illustrations ;
Includes index.
9780078028793 (pbk.) 0078028795 (pbk.)
Marketing - management.
HF 5415.13 / MUL
Marketing management : a strategic decision-making approach / - 8th ed. - New York : McGraw-Hill, c2013. - xxi, 547 pages. : Illustrations ;
Includes index.
9780078028793 (pbk.) 0078028795 (pbk.)
Marketing - management.
HF 5415.13 / MUL