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Marketing strategy /

Ferrell, O. C.

Marketing strategy / - 5th ed. - Australia ; South-Western Cengage Learning, c2011. - xxiii, 743 pages : Illustrations. ;

Includes cases, appendix and indexes.

ISBN: 9780538467384 (pbk.) 053846738X (pbk.)

Subjects--Topical Terms:
Marketing - management.
Marketing - management - case studies.

LC Class. No.: HF 5415.13 / FER

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