Advertising, promotion, and other aspects of integrated marketing communications /
Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / - 8th ed. - Mason, Ohio : South-Western Cengage Learning, c2010. - xx, 668 pages. : Illustrations. (some col.) ;
Includes index.
9780324593600 (hbk.) 0324593600 (hbk.)
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF 5415.123 / SHI
Advertising, promotion, and other aspects of integrated marketing communications / - 8th ed. - Mason, Ohio : South-Western Cengage Learning, c2010. - xx, 668 pages. : Illustrations. (some col.) ;
Includes index.
9780324593600 (hbk.) 0324593600 (hbk.)
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF 5415.123 / SHI