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Marketing management : knowledge and skills /

Peter, Paul .J.

Marketing management : knowledge and skills / - 11th edition - New York, NY : McGraw-Hill Irwin, c2013. - xvii, 796 Pages : Illustrations. (some col.) ;

Includes index.

ISBN: 9780077861056 (alk. paper)

Subjects--Topical Terms:
Marketing
Marketing

LC Class. No.: HF 5415.13 / PET

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