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Consumer behavior : buying, having, and being : global edition /

Solomon, Michael R.

Consumer behavior : buying, having, and being : global edition / - 11th ed. - Boston : Pearson Education Limited, c2015. - 604 pages : Illustrations;

Includes index.

ISBN: 9781292017419

Subjects--Topical Terms:
Consumer behavior.
Europe.

LC Class. No.: HF 5415.32 / SOL

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