Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / - 6th ed. - Upper Saddle River, NJ : Pearson, c2010. - vii, 929 pages : Illustrations ;
Global edition.
Includes index.
9780136094234 (casebound : alk. paper)
Marketing research.
Marketing research - methodology.
HF 5415.2 / MAL
Marketing research : an applied orientation / - 6th ed. - Upper Saddle River, NJ : Pearson, c2010. - vii, 929 pages : Illustrations ;
Global edition.
Includes index.
9780136094234 (casebound : alk. paper)
Marketing research.
Marketing research - methodology.
HF 5415.2 / MAL