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Business marketing management : B2B /

Hutt, Michael D.

Business marketing management : B2B / - 10th ed. - Australia : South-Western, Cengage Learning, c2010. - xxxii, 652 pages : Illustrations ;

Includes cases and index.

ISBN: 9780324581638 1133189563 (hbk.)

Subjects--Topical Terms:
Industrial marketing - management – case studies.

LC Class. No.: HF 5415.13 / HUT

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