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Consumer behavior : building marketing strategy /

Hawkins, Del L.

Consumer behavior : building marketing strategy / - 11th ed. - Boston : c2010. - xxii, 778 pages : Illustrations ;

Includes index.

ISBN: 9780070171008

Subjects--Topical Terms:
Consumer behavior -- United States.
Market surveys -- United States.
Consumer behavior - United States – case studies.

LC Class. No.: HF 5415.33 / HAW

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