Consumer behavior & marketing strategy /
Peter, J. Paul.
Consumer behavior & marketing strategy / - 9th ed. - New York : McGraw-Hill Irwin, c2010. - xix, 554 pages : Illustrations ;
Includes index.
9780071267816(alk. paper) 0071267816 (alk. paper)
Consumer behavior.
Marketing.
HF 5415.3 / PET
Consumer behavior & marketing strategy / - 9th ed. - New York : McGraw-Hill Irwin, c2010. - xix, 554 pages : Illustrations ;
Includes index.
9780071267816(alk. paper) 0071267816 (alk. paper)
Consumer behavior.
Marketing.
HF 5415.3 / PET