Services marketing : (Record no. 1975)

MARC details
000 -LEADER
fixed length control field 00847cam a22002414a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0072961945 (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 9980.5
Item number ZEI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm /
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Boston :
Name of publisher McGraw-Hill/Irwin,
Year of publication c2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvii, 708 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Service industries - marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Customer services.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2014-09-30 Purchase HD 9980.5 ZEI 60173 Book

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