Marketing / (Record no. 2048)

MARC details
000 -LEADER
fixed length control field 00769cam a22002414a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0072828803 (text : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0073080152 (pkg. : alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number MAR
245 00 - TITLE STATEMENT
Title Marketing /
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New York :
Name of publisher McGraw-Hill/Irwin,
Year of publication c2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xlvi, 733 pages :
Other physical details Illustrations ;
490 ## - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing,
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0619/2004065542-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2015-12-03 Purchase HF 5415 MAR 66325 Book
      GIMPA Main GIMPA Main General Stack 2006-01-26 Purchase HF 5415 MAR 44807 Book

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