Direct marketing : (Record no. 2071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00523pam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256197830 (alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.126 |
| Item number | MCD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, William J. |
| 245 10 - TITLE STATEMENT | |
| Title | Direct marketing : |
| Remainder of title | an integrated approach / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 532 pages : |
| Other physical details | Illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Irwin/McGraw-Hill series in marketing, |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Direct marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Direct marketing - case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2007-02-23 | Purchase | HF 5415.126 MCD | 47860 | Book |