Marketing and consumer identity in multicultural America / (Record no. 2104)

MARC details
000 -LEADER
fixed length control field 00798cam a22002174a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0761911030 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0761911022
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.127
Item number THA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tharp, Marye C.
245 10 - TITLE STATEMENT
Title Marketing and consumer identity in multicultural America /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Thousand Oaks, Calif. :
Name of publisher Sage Publications,
Year of publication c2001.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 397 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Target marketing - United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Market segmentation - United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Consumers - United States - attitudes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Multiculturalism - United States.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0658/00010502-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0658/00010502-t.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2010-11-09 Purchase HF 5415.127 THA 57571 Book

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