Marketing engineering : (Record no. 2108)

MARC details
000 -LEADER
fixed length control field 00852cam a22002054a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0130355496
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.125
Item number LIL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lilien, Gary L.
245 10 - TITLE STATEMENT
Title Marketing engineering :
Remainder of title computer-assisted marketing analysis and planning /
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Upper Saddle River, N.J. :
Name of publisher Prentice Hall,
Year of publication c2003.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv, 518 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - data processing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - decision making - mathematical models.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - decision making - data processing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rangaswamy, Arvind.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2013-07-16 Purchase HF 5415.125 LIL 59827 Book

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