Services marketing : (Record no. 2115)

MARC details
000 -LEADER
fixed length control field 00760cam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0131875523 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780131875524 (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number LOV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Upper Saddle River, N.J. :
Name of publisher Pearson/Prentice Hall,
Year of publication c2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xx, 648 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Professions - marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Service industries - marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Customer services - marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0618/2006024219.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2015-12-03 Purchase HF 5415.13 LOV 66399 Book

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