No-nonsense marketing : (Record no. 2122)

MARC details
000 -LEADER
fixed length control field 00783cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0471157074 (paper : alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number PRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Prushan, Victor H.
245 10 - TITLE STATEMENT
Title No-nonsense marketing :
Remainder of title 101 practical ways to win and keep customers /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication New York :
Name of publisher John Wiley & Sons, Inc.,
Year of publication c1997.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviii, 282 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Competition.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Customer services.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/bios/wiley042/96042473.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/wiley033/96042473.html
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/onix04/96042473.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2001-05-08 Purchase HF 5415.13 PRU 36910 Book
      GIMPA Main GIMPA Main General Stack 2001-05-08 Purchase HF 5415.13 PRU 36908 Book

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