International marketing / (Record no. 213)

MARC details
000 -LEADER
fixed length control field 02023cam a2200253Ii 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259253065
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1259253066
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 1416
Item number INT
245 00 - TITLE STATEMENT
Title International marketing /
250 ## - EDITION STATEMENT
Edition statement 17th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw-Hill Education,
Date of publication, distribution, etc. c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 662 p. :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part One: An overview -- The scope and challenge of international marketing -- The dynamic environment of international trade -- Part Two: The cultural environment of global markets -- History and geography: The foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: A critical concern -- The international legal environment: Playing by the rules -- Part Three: Assessing global market opportunities -- Developing a global vision through marketing research -- Economic development and the Americas -- Europe, Africa, and the MIddle East -- The Asia Pacific region -- Part Four: Developing global marketing strategies -- Global marketing management: Planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Part Five: Implementing global marketing strategies -- Inventive negotiations with international customers, partners, and regulators -- Part Six: Supplementary material -- An overview -- The cultural environment of global marketing -- Assessing global market opportunities -- Developing global marketing strategies.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Intercultural communication
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Money, R. Bruce
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main GIMPA Main Reference Section 2018-01-24 Purchase   HF 1416 INT 67287 2020-07-30 2023-02-23 Book
      GIMPA Main GIMPA Main General Stack 2018-01-24 Purchase   HF 1416 INT 67288 2020-07-30 2020-07-30 Book
      GIMPA Main GIMPA Main General Stack 2018-01-24 Purchase   HF 1416 INT 67289 2020-07-30 2020-07-30 Book
      GIMPA Main GIMPA Main General Stack 2018-01-24 Purchase   HF 1416 INT 67290 2020-07-30 2020-07-30 Book

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