Managing customer relationships : (Record no. 2138)

MARC details
000 -LEADER
fixed length control field 01959cam a22002534a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047148590X (cloth)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.5
Item number PEP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peppers, Don.
245 10 - TITLE STATEMENT
Title Managing customer relationships :
Remainder of title a strategic framework /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, New Jersey :
Name of publisher, distributor, etc. John Wiley & Sons, Inc.,
Date of publication, distribution, etc. c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 516 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust; Identifying customers; Differentiating customers: some customers are worth more than others; Differentiating customers by their needs; Interacting with customers: customer collaboration strategy; Using the tools of interactivity to build learning relationships; Privacy and customer feedback; Using mass customization to build learning relationships -- Part 3. Measuring and managing to build customer value. Measuring the success of customer-based initiatives; Customer analytics and the customer-strategy enterprise; Organizing and managing the profitable customer-strategy enterprise; Delivery channel issues of the enterprise focused on building customer value; Store of the future and the evolution of retailing -- Appendix: Where do we go from here?
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations - management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers' preferences.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing information systems.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information storage and retrieval systems - marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rogers, Martha.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/wiley047/2003020608.html">http://www.loc.gov/catdir/bios/wiley047/2003020608.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/wiley041/2003020608.html">http://www.loc.gov/catdir/description/wiley041/2003020608.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/wiley041/2003020608.html">http://www.loc.gov/catdir/toc/wiley041/2003020608.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main GIMPA Main Reference Section 2014-06-06 Purchase   HF 5415.5 PEP 60120 2022-12-09 2023-02-23 Book

Powered by Koha