Market-based management : (Record no. 2334)

MARC details
000 -LEADER
fixed length control field 00632cam a2200181 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780132336536 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0132336537 (pbk. : alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number BES
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Best, Rojer J.
245 10 - TITLE STATEMENT
Title Market-based management :
Remainder of title strategies for growing customer value and profitability /
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Upper Saddle River, N.J. :
Name of publisher Pearson Prentice Hall,
Year of publication c2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvii, 515 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - management.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0810/2008004557.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2014-05-06 Purchase HF 5415.13 BES 60100 Book

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