Retailing management / (Record no. 294)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02963cam a2200217Mc 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259060663 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259060667 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5429 |
| Item number | LEV |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levy, Michael. |
| 245 10 - TITLE STATEMENT | |
| Title | Retailing management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 670 pages : |
| Other physical details | Illustrations; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | SECTION I -- THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior SECTION II -- RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management SECTION III -- MERCHANDISE MANAGEMENT Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix SECTION IV -- STORE MANAGEMENT Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google. In preparing this edition, the authors focused on five important developments: the use of big data and analytical methods for decision making, the application of social media and smart phones for communicating with customers and enhancing their shopping experience, the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and the impact of globalization on the retail industry. We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retail trade - management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weitz, Barton A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grewal, Dhruv |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2018-01-24 | Purchase | HF 5429 LEV | 67308 | 2020-08-26 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-01-24 | Purchase | HF 5429 LEV | 67309 | 2020-08-26 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-01-24 | Purchase | HF 5429 LEV | 67310 | 2020-08-26 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-02-03 | Purchase | HF 5429 LEV | 67379 | 2020-08-26 | 2023-02-23 | Book |