Integrated marketing communications / (Record no. 3216)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00675cam a22002294a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273676458 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273676454 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | PIC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pickton, David. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communications / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Harlow, England ; |
| -- | New York : |
| Name of publisher | Pearson Education Limited, |
| Year of publication | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 760 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales promotion. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Direct marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Broderick, Amanda. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2006-10-26 | Purchase | HF 5415.123 | 47011 | Book |