Marketing : (Record no. 3481)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00677cam a22002414a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072322977 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072322972 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071180252 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071180257 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 |
| Item number | BEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | principles & perspectives / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill Irwin, |
| Year of publication | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvii, 596 pages : |
| Other physical details | Illustrations ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | Series in marketing, |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | United States. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LaForge, Raymond W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2006-01-23 | Purchase | HF 5415.1 BEA | 44647 | Book |