A framework for marketing management / (Record no. 3587)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00942cam a2200265M 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0137131844 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780137131846 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0136026605 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780136026600 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 12 - TITLE STATEMENT | |
| Title | A framework for marketing management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Upper Saddle River, New Jersy : |
| Name of publisher | Pearson Prentice Hall ; |
| Year of publication | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii ,362 pages : |
| Other physical details | Illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - mangement - computer simulation. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.gbv.de/dms/zbw/563370807.pdf |
| Link text | Inhaltsverzeichnis |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.gbv.de/dms/zbw/563370807.pdf |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://digitale-objekte.hbz-nrw.de/storage/2009/03/30/file_4/2931015.pdf |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://digitale-objekte.hbz-nrw.de/storage/2008/12/16/file_109/2700571.pdf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2014-05-06 | Purchase | HF 5415.13 KOT | 60093 | Book |