Using qualitative research in advertising : (Record no. 364)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00721cam a22002294a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412987240 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412987245 (pbk. : alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5814 |
| Item number | USI |
| 245 00 - TITLE STATEMENT | |
| Title | Using qualitative research in advertising : |
| Remainder of title | strategies, techniques, and applications / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 218 p. : |
| Other physical details | Illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising - research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research - methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Qualitative research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morrison, Margaret A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Haley, Eric. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheehan, Kim Bartel. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Ronald. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2018-02-15 | Purchase | HF 5814 USI | 67450 | 2021-01-26 | 2021-01-26 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-02-15 | Purchase | HF 5814 USI | 67451 | 2021-01-26 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-02-15 | Purchase | HF 5814 USI | 67452 | 2021-01-26 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2018-02-15 | Purchase | HF 5814 USI | 67453 | 2021-01-26 | 2023-02-23 | Book |