Marketing management / (Record no. 3997)

MARC details
000 -LEADER
fixed length control field 01949cam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0130144290
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780130144294
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management /
250 ## - EDITION STATEMENT
Edition statement Canadian 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Toronto :
Name of publisher Prentice Hall Canada,
Year of publication c2001.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiv, 775 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. I. Understanding marketing management -- 1. Marketing in the twenty-first century -- 2. Building customer satisfaction, value, and retention -- 3. Winning markets: market-oriented strategic planning -- -- pt. II. Analyzing marketing opportunities -- 4. Gathering information and measuring market demand -- 5. Scanning the marketing environment -- 6. Analyzing consumer markets and buying behaviour -- 7. Analyzing business markets and business buying behaviour -- 8. Dealing with the competition -- 9. Identifying market segments and selecting target markets -- -- pt. III. Developing marketing strategies -- 10. Positioning the market offering through the product life cycle -- 11. Developing new products -- 12. Designing global market offerings -- -- pt. IV. Making marketing decisions -- 13. Managing product lines and brands -- 14. Designing and managing services -- 15. Designing pricing strategies and programs -- -- pt. V. Managing and delivering marketing programs -- 16. Managing marketing channels -- 17. Managing retailing, wholesaling, and market logistics -- 18. Managing integrated marketing communications -- 19. Managing advertising, sales promotion, and public relations -- 20. Managing the sales force -- 21. Managing direct and on-line marketing -- 22. Managing the total marketing effort.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - management.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - Gestion.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cunningham, Margaret H.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Turner, Ronald E.
856 ## - ELECTRONIC LOCATION AND ACCESS
Link text download ebook
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2023-08-11 Purchase HF 5415.13 KOT 69591 Book
      GIMPA Main GIMPA Main General Stack 2023-08-11 Purchase HF 5415.13 KOT 69592 Book

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