Strategic marketing problems : (Record no. 4014)

MARC details
000 -LEADER
fixed length control field 00851cam a22002294a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0131871528
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780131871526
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780132335713
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0132335719
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.135
Item number KER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Strategic marketing problems :
Remainder of title cases and comments /
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Upper Saddle River, NJ :
Name of publisher Pearson/Prentice Hall,
Year of publication c2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages x, 722 pages :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - decision making - case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - management - case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peterson, Robert A.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014952399&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Link text download ebook
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main General Stack 2008-04-14 Purchase HF 5415.135 KER 54187 Book

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