Marketing : (Record no. 4090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499cam a2200193Ma 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072322977 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072322972 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 |
| Item number | BEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | principles & perspectives / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill Irwin, |
| Year of publication | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 696 p. ; |
| Other physical details | ill |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | M�arqueting. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas N. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LaForge, Raymond W. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Link text | download ebook |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2006-01-23 | Donation | HF 5415.1 BEA | GIMPA44647 | Book |