Advertising excellence / (Record no. 514)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00548pam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007006847X (alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5804 |
| Item number | ADV |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising excellence / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (varied pagination) ; |
| Other physical details | Illustrations (some col.) ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bovée, Courtland L. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thill, John V., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dovel, George P., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wood, Marian Burk |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | Kumasi Campus | General Stack | 2001-05-11 | Purchase | HF 5804 ADV | 36948 | 2021-07-02 | 2021-07-02 | Book |