Marketing : (Record no. 569)

MARC details
000 -LEADER
fixed length control field 01950cam a22002294a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0131449680
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780131449688
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.35
Item number SOL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Solomon, Michael R.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title real people, real choices /
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication Upper Saddle River, N.J. :
Name of publisher Pearson Prentice Hall,
Year of publication c2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxii, 592 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. I. Making marketing value decisions -- Welcome to the world of marketing : Creating and delivering value -- Strategic planning and the marketing environment -- Think globally/act ethically -- pt. II. Understanding consumers' value needs -- Marketing information and research : Analyzing the business environment offline and online -- Consumer behavior : How and why people buy -- Business-to-business markets : How and why organizations buy -- Sharpening the focus : Target marketing strategies and customer relationship management -- pt. III. Creating the value proposition -- Creating the product -- Managing the product -- Services and other intangibles : Marketing the product that isn't there -- Pricing the product -- pt. IV. Communicating the value proposition -- Connecting with the customer : Integrated marketing communications and interactive marketing -- Advertising and public relations -- Sales promotion, personal selling, and sales management -- Creating value through supply chain management -- pt. V. Delivering the value proposition -- Retailing : Bricks and clicks -- App. A. Under armour in action : Implementing a marketing plan -- App. B. Sample marketing plan : The S & S Smoothie Company -- App. C. Marketing math.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing - vocational guidance.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Marshall, Greg W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stuart, Elnora W.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://catdir.loc.gov/catdir/toc/ecip052/2004025605.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://hdl.library.upenn.edu/1017.12/366295
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
      GIMPA Main GIMPA Main Reference Section 2013-03-21 Purchase HF 5415.35 SOL 59392 Book
      GIMPA Main Kumasi Campus General Stack 2013-03-21 Purchase HF 5415.35 SOL 59371 Book

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