Successful marketing communications : (Record no. 573)

MARC details
000 -LEADER
fixed length control field 00701cam a22001814a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750650273 (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.123
Item number ACE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ace, Cathy,
245 10 - TITLE STATEMENT
Title Successful marketing communications :
Remainder of title a practical guide to planning and implementation /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- Boston :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 210 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note "Published in association with the Chartered Institute of Marketing."
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/els031/2001043545.html">http://www.loc.gov/catdir/description/els031/2001043545.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/els031/2001043545.html">http://www.loc.gov/catdir/toc/els031/2001043545.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main Kumasi Campus General Stack 2008-09-19 Purchase   HF 5415.123 ACE 54399 2021-07-19 2021-07-19 Book

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