BRANDing : (Record no. 612)

MARC details
000 -LEADER
fixed length control field 00648cam a2200229Ma 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333937155
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333937150
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 69
Item number PAT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pati, Debashis.
245 10 - TITLE STATEMENT
Title BRANDing :
Remainder of title concepts and process /
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. Macmillan India Ltd.
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 212 pages ;
Other physical details Illustrations.
490 1# - SERIES STATEMENT
Series statement Macmillan business books
500 ## - GENERAL NOTE
General note includes appendix.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing) - India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand choice - India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations - India.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand choice.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main Kumasi Campus General Stack 2007-09-21 Purchase   HD 69 PAT 51407 2021-08-31 2021-08-31 Book

Powered by Koha