The media handbook : (Record no. 828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01973cam a22002178i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780429434655 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138352636 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5826.5 |
| Item number | KAT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz, Helen E. |
| 245 14 - TITLE STATEMENT | |
| Title | The media handbook : |
| Remainder of title | a complete guide to advertising media selection, planning, research, and buying / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| -- | Routledge, |
| Date of publication, distribution, etc. | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 235 pages : |
| Other physical details | Illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Routledge communication series, |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes updated statistics and coverage of social media, automation, and the continuing digitization of media. It covers over-the-top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The companion website [insert CW link] to the book includes resources for both students and instructors. Students have access to flashcards to test themselves on main concepts, a list of key media associations, and template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation. Helen Katz is Senior Vice President and Global Research Director for Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, and the University of Illinois"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2022-03-10 | Purchase | HF 5826.5 KAT | 69498 | 2022-03-28 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2022-03-10 | Purchase | HF 5826.5 KAT | 69499 | 2022-03-28 | 2022-03-28 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2022-03-10 | Purchase | HF 5826.5 KAT | 69500 | 2022-03-28 | 2022-03-28 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2022-03-10 | Purchase | HF 5826.5 KAT | 69501 | 2022-03-28 | 2022-03-28 | Book |