Integrated marketing communication : (Record no. 830)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00545cam a2200169 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781538101049 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781538101056 (pbk. : alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | BLA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blakeman, Robyn, |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communication : |
| Remainder of title | creative strategy from idea to implementation / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lanham : |
| Name of publisher, distributor, etc. | Rowman & Littfield, |
| Date of publication, distribution, etc. | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 359 pages : |
| Other physical details | Illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2022-03-10 | Purchase | HF 5415.123 BLA | 69506 | 2022-03-29 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2022-03-10 | Purchase | HF 5415.123 BLA | 69507 | 2022-03-29 | 2022-03-29 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2022-03-10 | Purchase | HF 5415.123 BLA | 69508 | 2022-03-29 | 2022-03-29 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2022-03-10 | Purchase | HF 5415.123 BLA | 69509 | 2022-03-29 | 2022-03-29 | Book |