Total global strategy / (Record no. 859)

MARC details
000 -LEADER
fixed length control field 01227cam a22002294a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136089834 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136089836 (pbk. : alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 62.4
Item number YIP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Yip, George S.
245 10 - TITLE STATEMENT
Title Total global strategy /
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 295 pages :
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.<br/><br/>Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises - management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International trade.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International economic relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hult, G. Tomas M.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main GIMPA Main Reference Section 2013-07-10 Purchase   HD 62.4 YIP 59729 2022-05-04 2023-02-23 Book

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