Marketing / (Record no. 901)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00524cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780078028892 (acidfree paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0078028892 (acidfree paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | KER |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication | New York, NY : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | li, 745 pages : |
| Other physical details | Illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Steven William. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rudelius, William. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2015-12-01 | Purchase | HF 5415 KER | 66284 | Book | |||
| GIMPA Main | GIMPA Main | General Stack | 2015-12-03 | Purchase | HF 5415 KER | 66348 | Book | |||
| GIMPA Main | GIMPA Main | General Stack | 2015-12-03 | Purchase | HF 5415 KER | 66347 | Book | |||
| GIMPA Main | GIMPA Main | General Stack | 2015-12-01 | Purchase | HF 5415 KER | 66282 | Book | |||
| GIMPA Main | GIMPA Main | General Stack | 2015-12-01 | Purchase | HF 5415 KER | 66283 | Book | |||
| GIMPA Main | GIMPA Main | General Stack | 2015-12-01 | Purchase | HF 5415 KER | 66296 | Book |