Marketing management / (Record no. 905)

MARC details
000 -LEADER
fixed length control field 00874cam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273779834
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273779834
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management /
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxii,679, [127] pages. :
Other physical details col. Illustrations. ;
500 ## - GENERAL NOTE
General note Include end notes, appendix and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main GIMPA Main General Stack 2015-09-10 Purchase   HF 5415.13 KOT 66229 2022-05-23 2023-02-23 Book

Powered by Koha