Marketing : real people, real choices / (Record no. 916)

MARC details
000 -LEADER
fixed length control field 01227cam a22001938i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136810384
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.35
Item number SOL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Solomon, Michael R.
245 10 - TITLE STATEMENT
Title Marketing : real people, real choices /
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 570 pages.
Other physical details Illustrations ;
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. "Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - vocational guidance.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Marshall, Greg W.,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stuart, Elnora W.,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
      GIMPA Main GIMPA Main Reference Section 2014-05-06 Purchase   HF 5415.35 SOL 60101 2022-05-27 2022-05-27 Book
      GIMPA Main GIMPA Main General Stack 2015-12-03 Purchase   HF 5415.35 SOL 66387 2022-05-27 2022-05-27 Book

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