MKTG / (Record no. 940)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493cas a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780176502522 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W. |
| 245 00 - TITLE STATEMENT | |
| Title | MKTG / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto, Ontario : |
| Date of publication, distribution, etc. | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 318 pages : |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| -- | Marketing - textbooks. |
| -- | Marketing - management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kapoor, Harish |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2015-04-22 | Purchase | HF 5415 MAR | 64660 | 2022-06-10 | 2023-02-23 | Book | ||||
| GIMPA Main | GIMPA Main | General Stack | 2015-03-30 | Purchase | HF 5415 MAR | 64308 | 2022-06-16 | 2023-02-23 | Book |