MKTG 8 / (Record no. 953)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00721cam a22002055i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978128543632 (Student edition.) |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | LAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W., |
| 245 10 - TITLE STATEMENT | |
| Title | MKTG 8 / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Student edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 420 pages : |
| Other physical details | Illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 500 ## - GENERAL NOTE | |
| General note | Includes endnotes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | part 1. The world of marketing -- part 2. Analyzing market opportunities -- part 3. Product decisions -- part 4. Distribution decisions -- part 5. Promotion and communication strategies -- part 6. Pricing decisions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - textbooks. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F., |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIMPA Main | GIMPA Main | Reference Section | 2015-02-20 | Purchase | HF 5415 LAM | 62658 | 2022-06-16 | 2023-02-23 | Book |