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Essentials of entrepreneurship and small business management /

By: Material type: TextTextPublication details: Boston : Pearson, c2014.Edition: 7th edDescription: xvi, 703 pages : IllustrationsISBN:
  • 9780132666794 (pbk.)
  • 0132666790 (pbk.)
Subject(s): LOC classification:
  • HD 62.7 SCA
Contents:
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
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Includes bibliographical references and index.

The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.

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