Strategic management : creating competitive advantages /
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 4th edDescription: xxiv, 484 pages ; IllustrationsISBN: - 9780073381213 (pbk. : alk. paper)
- 0073381217 (pbk. : alk. paper)
- HD 30.28Â DES
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HD 30.28 DES (Browse shelf(Opens below)) | Available | 57499 |
Includes index.
Strategic management : creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets : moving beyond a firm's tangible resources -- Business-level strategy : creating and sustaining competitive advantages -- Corporate-level strategy : creating value through diversification -- International strategy : creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership : creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management cases.

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