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Essentials of business research methods /

By: Material type: TextTextPublication details: New York Routledge 2016Edition: 3rd editionDescription: 494 pages IllustrationsISBN:
  • 9781138859920 (hardback)
Subject(s): LOC classification:
  • HD30.4 ESS
Contents:
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.
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Holdings
Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HD 30.4 ESS (Browse shelf(Opens below)) Available 68758
Book GIMPA Main General Stack HD 30.4 ESS (Browse shelf(Opens below)) Available 68759
Book GIMPA Main General Stack HD 30.4 ESS (Browse shelf(Opens below)) Available 68760
Book GIMPA Main General Stack HD 30.4 ESS (Browse shelf(Opens below)) Available 68761

Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.

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