Business marketing : connecting strategy, relationships, and learning /
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 4th edDescription: xxv, 678 pages : IllustrationsISBN: - 9780073529905 (alk. paper)
- 0073529907 (alk. paper)
- HF 5415Â DWY
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415 DWY (Browse shelf(Opens below)) | Available | 59902 |
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| HF 5415 CON Contemporary marketing / | HF 5415 CON Consumer behaviour : buying, having, and being / | HF 5415 CRA Strategic marketing management cases / | HF 5415 DWY Business marketing : connecting strategy, relationships, and learning / | HF 5415 ETZ Marketing / | HF 5415 KEE Marketing / | HF 5415 KOT Principles of marketing / |
Includes index.
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