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Marketing ethics : cases and readings /

Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006.Description: xii, 172 pages : IllustrationsISBN:
  • 0131330888
Subject(s): LOC classification:
  • HF 5415 MAR
Online resources:
Contents:
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
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Holdings
Item type Current library Call number Status Date due Barcode
Book GIMPA Main Reference Section HF 5415 MUR (Browse shelf(Opens below)) Available 45250

Includes bibliographical references and index.

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.

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