Marketing engineering : computer-assisted marketing analysis and planning /

By:

Lilien, Gary L

Contributor(s):

Rangaswamy, Arvind

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxiv, 518 pages : IllustrationsISBN:

0130355496

Subject(s):

Marketing - data processing
Marketing - decision making - mathematical models
Marketing - decision making - data processing

LOC classification:

HF 5415.125 LIL

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	GIMPA Main Reference Section	HF 5415.125 LIL (Browse shelf(Opens below))	Available		59827

Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.

Includes index.

There are no comments on this title.

to post a comment.

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)