Marketing engineering : computer-assisted marketing analysis and planning /
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxiv, 518 pages : IllustrationsISBN: - 0130355496
- HF 5415.125Â LIL
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 5415.125 LIL (Browse shelf(Opens below)) | Available | 59827 |
Browsing GIMPA Main shelves, Shelving location: Reference Section Close shelf browser (Hides shelf browser)
| HF 5415.123 HAR Value-added public relations : the secret weapon of integrated marketing / | HF 5415.123 ROS Marketing communications : theory and applications / | HF 5415.123 TUC Integrated marketing communications : strategic planning perspectives / | HF 5415.125 LIL Marketing engineering : computer-assisted marketing analysis and planning / | HF 5415.126 MCD Direct marketing : an integrated approach / | HF 5415.1265 HAN Principles of internet marketing / | HF 5415.127 THA Marketing and consumer identity in multicultural America / |
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Includes index.
There are no comments on this title.