International marketing /
Material type:
TextPublication details: New York, NY : McGraw-Hill Education, c2016.Edition: 17th. edDescription: xxxvi, 662 p. : IllustrationsISBN: - 9781259253065
- 1259253066
- HF 1416Â INT
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | GIMPA Main Reference Section | HF 1416 INT (Browse shelf(Opens below)) | Available | 67287 | |
| Book | GIMPA Main General Stack | HF 1416 INT (Browse shelf(Opens below)) | Available | 67288 | |
| Book | GIMPA Main General Stack | HF 1416 INT (Browse shelf(Opens below)) | Available | 67289 | |
| Book | GIMPA Main General Stack | HF 1416 INT (Browse shelf(Opens below)) | Available | 67290 |
Browsing GIMPA Main shelves, Shelving location: Reference Section Close shelf browser (Hides shelf browser)
| HF 1416 CZI International marketing / | HF 1416 GIL Global marketing / | HF 1416 HOL Global marketing / | HF 1416 INT International marketing / | HF 1611 ASA Europe's brand of a Trojan horse? : Africa and the economic partnership agreements / | HF 5385 CHA Organising effective training : how to plan and run successful courses and seminars / | HF 5387 CAR Business & society : ethics, sustainability, and stakeholder management / |
Includes index
Part One: An overview -- The scope and challenge of international marketing -- The dynamic environment of international trade -- Part Two: The cultural environment of global markets -- History and geography: The foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: A critical concern -- The international legal environment: Playing by the rules -- Part Three: Assessing global market opportunities -- Developing a global vision through marketing research -- Economic development and the Americas -- Europe, Africa, and the MIddle East -- The Asia Pacific region -- Part Four: Developing global marketing strategies -- Global marketing management: Planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Part Five: Implementing global marketing strategies -- Inventive negotiations with international customers, partners, and regulators -- Part Six: Supplementary material -- An overview -- The cultural environment of global marketing -- Assessing global market opportunities -- Developing global marketing strategies.
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